Concepedia

Hsi‐Peng Lu

HL

38

Publications

5.4K

Citations

28

H-Index

2005

Active since

Affiliations

National Taiwan University of Science and Technology(Current)

National Taiwan University

Shu-Te University

Mackay Memorial Hospital

Soochow University

Hsi‐Peng Lu is an author at National Taiwan University of Science and Technology specializing in management, marketing, and arts.

Top concepts

ManagementMarketingArtsSocial MediaCommunicationConsumer ResearchSocial InfluenceInteractive MarketingConsumer BehaviorDigital Marketing

Publications per year

2005–2024

38

Publications

38

Why people use social networking sites: An empirical study integrating network externalities and motivation theory

Kuan‐Yu Lin, Hsi‐Peng Lu · Computers in Human Behavior · 2011 · 1.6K citations

Social Media, Social Networks, Interactive Marketing +15

Consumer behavior in online game communities: A motivational factor perspective

Chin‐Lung Hsu, Hsi‐Peng Lu · Computers in Human Behavior · 2005 · 489 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +19

Antecedents and consequences of trust in online product recommendations

Kuo‐Lun Hsiao, Judy Chuan‐Chuan Lin, Xiang‐Ying Wang et al. · Online Information Review · 2010 · 289 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +22

The influence of extro/introversion on the intention to pay for social networking sites

Hsi‐Peng Lu, Kuo‐Lun Hsiao · Information & Management · 2010 · 287 citations

Social Identity, Social Networks, Social Media +13

Intention to Continue Using Facebook Fan Pages from the Perspective of Social Capital Theory

Kuan‐Yu Lin, Hsi‐Peng Lu · Cyberpsychology Behavior and Social Networking · 2011 · 269 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

Rows per page

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