Expanding the nature and scope of due diligence

The strategic analysis of intangible resources

Richard Hall · Strategic Management Journal · 1992 · 2.5K citations

Management, Strategic Management, Strategy +16

A framework linking intangible resources and capabiliites to sustainable competitive advantage

Richard Hall · Strategic Management Journal · 1993 · 1.9K citations

Management, Strategic Management, Strategy +13

From sales obsession to marketing effectiveness

Philip Kotler · Harvard business review · 1977 · 567 citations

Management, Marketing, Marketing Management +11

A Prescriptive Contingency View of Organizational Decision Making

Anna Grandori · Administrative Science Quarterly · 1984 · 143 citations

Management, Organizational Behavior, Decision Making +11

MARKETING AUDIT COMES OF AGE.

Philip Kotler, William T. Gregor, William C. Rodgers · Sloan management review · 1977 · 115 citations

Business, Marketing, Marketing Management +5