Computers in Human Behavior · 2008 · 672 citations · 37 references
Social SciencesCommunicationInformation SystemsCommunication TheoryInterpersonal CommunicationInformation FlowInstant MessagingOnline Consumer BehaviorTechnology AdoptionTheory Of Planned BehaviorAdoption IntentionsAdoption ProcessCustomer Adoption IntentionTechnology AcceptanceTechnology Adoption IntentionUser AcceptanceUser Adoption Intentions
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
User Acceptance of Information Technology: Toward A Unified View1
Venkatesh · MIS Quarterly · 2003 · 42.5K citations