Concepedia

Marketing Decision Making: Concepts and Strategy

Stanley Arbeit, David W. Cravens, Gerald E. Hills, Robert B. Woodruff

Journal of Marketing · 1977 · 28 citations · 0 references

Concepts

ManagementMarketingMarketing ManagementDecision MakingMarketing StrategyStrategic Decision-makingManagerial Decision MakingMarketing PlanningMarketing Objectives Setting