Journal of Brand Management · 2011 · 52 citations · 35 references
BusinessMarketingMarketing ManagementBrand ManagementDigital MarketingSocial Media MarketingAudience SegmentationBrand AssociationsConsumer SegmentationCustomer SegmentationSegmentation VariablesSocial MediaConsumer Market SegmentationMarket Segment ProfilingOnline Consumer SegmentationSocial Media Audience SegmentationUser Segmentation
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