International Journal of Research in Marketing · 2008 · 112 citations · 77 references
PharmacyHealth PromotionPharmaceutical PolicyPharmaceutical RegulationDrug PromotionPharmaceutical EconomicsPharmaceutical MarketingPromotion CompliancePromotional BudgetingPromotional Demand EffectsAdvertising ExpendituresPrescription Drug Expenditures
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