A twin-track networking approach to project marketing

Project marketing and the management of discontinuity

Amjad Hadjikhani · International Business Review · 1996 · 177 citations

Management, Marketing, Project Management +3

From competitive tendering to strategic marketing: an inductive approach for theory-building

Bernard Cova, Florence Mazet, Robert Salle · Journal of Strategic Marketing · 1994 · 53 citations

Management, Marketing, Strategic Management +11

Discover your products¿ hidden potential

Ian C. MacMillan · Europa Junta · 1996 · 38 citations

Management, Marketing, Marketing Management +8

Differences in marketing strategies and operating efficiencies in surviving and failed organizations

Gina Colarelli O’Connor · Journal of Strategic Marketing · 1994 · 22 citations

Business, Marketing, Strategy +16