Concepedia

Data completeness

M. Kathryn Brohman, Richard T. Watson, Gabriele Piccoli, A. Parasurama

Communications of the ACM · 2003 · 84 citations · 5 references

Concepts

ComputingInformation SystemsManagement Information SystemsCustomer Relationship ManagementData ManagementData MiningCustomer Data ManagementCustomer LoyaltyData AnalysisData IntegrationData QualityData WarehousingCustomer Data ProfilingData CompletenessData Completeness Metrics

Abstract

To gain and maintain customer loyalty, a firm must learn how to best translate and mine the data they have on those customers.

References

5

Information Processing as an Integrating Concept in Organizational Design<sup />.

Michael L. Tushman, David A. Nadler · Academy of Management Review · 1978 · 1.9K citations

Management, Organization Studies, Organizational Behavior +13

Information Processing as an Integrating Concept in Organizational Design

Michael L. Tushman, David A. Nadler · Academy of Management Review · 1978 · 1.7K citations

Management, Organization Studies, Organizational Behavior +13

A Framework for Customer Relationship Management

Russell S. Winer · California Management Review · 2001 · 870 citations

Management, Marketing, Marketing Management +15

Proceedings of the Americas Conference on Information Systems

Yeliz Eseryel · Americas Conference on Information Systems · 2014 · 345 citations

Business, Information Systems, Management Information Systems +14

A Framework for Examining IT-Enabled Market Relationships

Mary E. Shoemaker · Journal of Personal Selling and Sales Management · 2001 · 90 citations

Management, Information Technology, Knowledge Management +14