American Journal of Community Psychology · 2005 · 85 citations · 52 references
MedicineHealth PromotionBehavioral Risk Factor ModificationDisease PreventionService DesignCommunity-based PreventionDisease Prevention StrategiesPrevention StrategiesPreventive CarePreventive Health CareNew Service DevelopmentPolicy Approaches To PreventionPreventive Health PromotionPreventive Interventions Based On RiskPreventive Service Use
A Prevention Service Development Model (PSDM) is presented as an approach to develop, prevention programs that are both effective and that are readily adopted for implementation in community settings. The model is an integration of concepts and methods from two fields, prevention research and marketing research as applied to new service development. Questions that are posed at each stage of the PSDM are described. Studies from the development of two preventive interventions are presented to illustrate research at several of the stages of the model.
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Services Marketing: Integrating Customer Focus Across the Firm
Managing Service Quality · 2004 · 1.8K citations