Coffee Grounds and the Global Cup: Glocal Consumer Culture in Scandinavia

Globalization: Social Theory and Global Culture.

Sing C. Chew, Roland Robertson, William R. Garrett · Contemporary Sociology A Journal of Reviews · 1993 · 1.5K citations

Social Sciences, Cultural Studies, Sociology +9

Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

Kent Grayson, Radan Martinec · Journal of Consumer Research · 2004 · 1.1K citations

Business, Marketing, Marketing Management +8

The McDonaldization of Society

Bryan S. Turner, George Ritzer · British Journal of Sociology · 1994 · 702 citations

Social Sciences, Marketing Management, Sociology +3

The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization

Craig J. Thompson, Zeynep Arsel · Journal of Consumer Research · 2004 · 687 citations

Business, Marketing, Marketing Management +9

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel · Journal of Marketing · 2005 · 555 citations

Business, Marketing, Marketing Management +12