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It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success

Customer ExperienceRelationship MarketingCustomer SatisfactionOrganizational CommunicationSales ManagersSales TrainingSales ManagementHow Interpersonal IdentificationManagementConsumer ResearchBusinessSale ResearchMarketing ManagementMarketingOrganizational PsychologyOrganizational Behavior