Self concept and product choice: An integrated perspective

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

A Social Psychologist Discovers Chicago Sociology

Edgar H. Schein, Everett C. Hughes, Melville Dalton et al. · Academy of Management Review · 1989 · 7.2K citations

Social Sciences, Psychology, Social Psychology +12

Client-Centered Therapy

John O. Meany, Carl R. Rogers, Elaine Dorfman et al. · The American Catholic Sociological Review · 1951 · 4.2K citations

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

Human Nature and the Social Order

Morris Ginsberg · Nature · 1941 · 3.2K citations

Social Sciences, Social Psychology, Sociology +14