Concepedia

Scientific Realism: What ‘Neuromarketing’ can and can't Tell us about Consumers

Graham Page

International Journal of Market Research · 2012 · 38 citations · 1 references

DOI

Concepts

References

1

Creative determinants of viral video viewing

D. Southgate, Nikki Westoby, Graham Page · International Journal of Advertising · 2010 · 156 citations

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