Concepedia

Nikki Westoby

NW

Statistics

Publications

4

Citations

401

H-Index

4

Active since

2005

Affiliations

Bangor University(Current)

Harvard University

Nikki Westoby is an author at Bangor University specializing in interactive marketing, computational social science, and content analysis.

Top concepts

ArtsEmotionAttentionMarketingJournalismManagementPsychologyAdvertisingSocial MediaCommunication

Publications per year

2005–2010

4

Publications

4

Creative determinants of viral video viewing

D. Southgate, Nikki Westoby, Graham Page · International Journal of Advertising · 2010 · 155 citations

Targeted Advertising, Tv Advertising, Communication +18

Emotional Devaluation of Distracting Patterns and Faces: A Consequence of Attentional Inhibition During Visual Search?

Jane E. Raymond, M. Fenske, Nikki Westoby · Journal of Experimental Psychology Human Perception & Performance · 2005 · 105 citations

Emotional Devaluation, Affective Neuroscience, Selective Attention +18

Attentional Inhibition Has Social-Emotional Consequences for Unfamiliar Faces

M. Fenske, Jane E. Raymond, Klaus Kessler et al. · Psychological Science · 2005 · 100 citations

Brand logo and name association: it's all in the name

Heather Buttle, Nikki Westoby · Applied Cognitive Psychology · 2006 · 41 citations

1–4 of 4