Journal of International Business Studies · 1990 · 98 citations · 14 references
BusinessMarketingSocial PsychologyConsumer BehaviorConsumption StudiesInternational MarketingConsumer CultureConsumer NeedsConsumer SatisfactionConsumer TheoryCross-cultural Consumer BehaviorCultural Influences On ConsumptionCross-cultural Consumer AcceptanceCross-cultural Consumer AttitudesCross-cultural Consumer Decision-makingCross-cultural Consumer PerceptionCross-cultural Consumer ResponseCross-cultural Purchase IntentionLongitudinal Correlation Study
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Determinants and Effects of the Use of ″Made in″ Labels
Johny K. Johansson · International Marketing Review · 1989 · 353 citations