Structural or Cultural: An Exploration into Influences on Consumers' Shopping Behavior of Country Specific Factors versus Retailing Formats

Abstract

Abstract This paper examines shoppers' behavior at regional shopping malls and neighborhood centers in two countries. Although some universal behavior patterns exist, shoppers' motivation, selection criteria and purchase behaviors were found to vary across cultures, and/or the type of shopping facilities. More importantly, the impact of the type of shopping facility on purchase and on shopping selection criteria, such as convenience, were found to be moderated by country factor, thus showing significant interactions of culture with types of shopping places.