Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity

Abstract

Journal Article Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity Get access James R. Bettman, James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Noel Capon, Noel Capon Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard J. Lutz Richard J. Lutz Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 4, March 1975, Pages 1–15, https://doi.org/10.1086/208602 Published: 01 March 1975