Examining the role of tourism promotion through the use of brochures

Focus Groups as Qualitative Research

Hiroaki Kawamura, David L. Morgan · Modern Language Journal · 1998 · 2.8K citations

Social Sciences, Sociology, Ethnography +11

Marketing Management: Analysis, Planning and Control

Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations

Business, Marketing, Marketing Management +5

Economics of Outdoor Recreation.

Perry Shapiro, Marion Clawson, Jack L. Knetsch · Economica · 1969 · 1.1K citations

Natural Resources, Economics, Resource Economics +15

Consumer Search: An Extended Framework

Peter Bloch, Daniel L. Sherrell, Nancy M. Ridgway · Journal of Consumer Research · 1986 · 1K citations

Business, Economics, Marketing +14

A Model of Consumer Information Search Behavior for New Automobiles

Girish Punj, Richard Staelin · Journal of Consumer Research · 1983 · 718 citations

Social Sciences, Behavioral Sciences, Marketing +13