Financial Literacy, Public Policy, and Consumers’ Self‐Protection—More Questions, Fewer Answers

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

Business, Marketing, Social Psychology +14

The Adaptive Decision Maker.

Charles Leave, John W. Payne, James R. Bettman et al. · Journal of the Operational Research Society · 1994 · 3.4K citations

Business, Decision Sciences, Economics +17

Libertarian Paternalism

Richard H. Thaler, Cass R. Sunstein · American Economic Review · 2003 · 1.8K citations

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items

John Kozup, Elizabeth H. Creyer, Scot Burton · Journal of Marketing · 2003 · 753 citations

Public Health, Health Behavior, Nutrition +16

The dilution effect: Nondiagnostic information weakens the implications of diagnostic information

Richard E. Nisbett, Henry Zukier, Ronald E. Lemley · Cognitive Psychology · 1981 · 616 citations · Full text

Nursing, Internal Medicine, Diagnostic Assessment +8