Perceptions of real-estate brokers and buyers: A sales-orientation, customer-orientation approach

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

Design and Analysis: A Researcher's Handbook

Albert E. Beaton, Geoffrey Keppel · American Educational Research Journal · 1975 · 5.9K citations

Arts, Design, Design Theory +3

Experimental Design: Procedures for the Behavioral Sciences.

Sidney Addelman, Roger E. Kirk · Journal of the American Statistical Association · 1969 · 5.2K citations

Public Health, Behavioral Sciences, Psychology +14

The SOCO Scale: A Measure of the Customer Orientation of Salespeople

Robert Saxe, Barton A. Weitz · Journal of Marketing Research · 1982 · 1.5K citations

Management, Marketing, Marketing Management +11

The SOCO Scale: A Measure of the Customer Orientation of Salespeople

Robert Saxe, Barton A. Weitz · Journal of Marketing Research · 1982 · 1.1K citations

Management, Marketing, Marketing Management +11