Network analyses of brand switching behavior - Concepedia

Concepedia

Publication | Open Access

Network analyses of brand switching behavior

DOI Full Paper Access

10

Citations

32

References

1996

Year

Dawn Iacobucci, Geraldine Rosa Henderson, Alberto Marcati, Jennifer Chang Coupland

International Journal of Research in Marketing

Brand EquityManagementConsumer ResearchBusinessBrand StrategyBrand AwarenessMarketingNetwork Analyses

References

	Year	Citations

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