From the user interface to the consumer interface: results from a global experiment

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

CULTURES CONSEQUENCES: INTERNATIONAL DIFFERENCES IN WORK RELATED VALUES

G Hofestede · 1980 · 2K citations

Management, Cultures, Organizational Behavior +12

Reference Group Influence on Product and Brand Purchase Decisions

William O. Bearden, Michael J. Etzel · Journal of Consumer Research · 1982 · 1.9K citations

Business, Marketing, Marketing Management +17

Agent-mediated electronic commerce: a survey

Robert Guttman, Alexandros Moukas, Pattie Maes · The Knowledge Engineering Review · 1998 · 677 citations

Business, Information Systems, Marketing +12

Innovative Behavior and Communication

Clark Leavitt, Thomas S. Robertson · Journal of Marketing · 1972 · 607 citations

Management, Innovation Management, Innovation +2