Appetite · 2004 · 616 citations · 36 references
Public HealthBehavioral SciencesSocial PsychologyConsumer BehaviorBehavioral Decision-makingConsumer TheoryFood ChoicesTheory Of Planned BehaviorActual BehaviorDeterminants Of Health BehaviorSeafood Consumption
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The theory of planned behavior
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The Theory of Planned Behaviour
Mark Conner, Brian McMillan · Research Explorer (The University of Manchester) · 2004 · 4.5K citations
A causal model of consumer involvement
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