Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit - Concepedia

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Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit

343

Citations

44

References

1988

Year

Sharon E. Beatty, Lynn R. Kahle

Journal of the Academy of Marketing Science

MarketingAlternative HierarchiesBrand CommitmentBrand StrategyBusinessBrand LoyaltyConsumer ResearchConsumer BehaviorAttitude-behavior RelationshipManagementBrand AwarenessBrand EquityConsumer AttitudeAttitude TheoryBrand Management

References

	Year	Citations

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