Computers in Human Behavior · 2010 · 164 citations · 78 references
Social SciencesCommunicationMarketingConsumer BehaviorInterpersonal CommunicationSocial InfluenceCross-channel Customer ExperienceOnline Consumer BehaviorTheory Of Planned BehaviorUses And GratificationsChannel AdoptionChannel Use BehaviorChannel Use IntentionsOnline Information AdoptionOnline-to-offline Shopping
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The partial least squares approach for structural equation modeling.
Wynne W. Chin · 1998 · 11.7K citations
Wynne W. Chin, Barbara L. Marcolin, Peter R. Newsted · Information Systems Research · 2003 · 6.4K citations