Journal of Air Transport Management · 2010 · 43 citations · 9 references
ManagementMarketingMarketing ManagementMarketing StrategyPricing StrategyStrategic MarketingBrand DifferentiationCompetitive PricingDifferentiation AdvantagePricing For New ProductsPricing New ProductsProduct DifferentiationAirline CompetitionAirline DistributionAviation EconomicsEndogenous Product DifferentiationHorizontal Product DifferentiationPricing AdaptationVertical Product Differentiation
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