Horizontal Product Differentiation is a form of product differentiation in which consumers perceive competing products as distinct in characteristics but equivalent in quality, such that preferences are based on non-hierarchical attributes and idiosyncratic taste rather than objective performance differences.
239
Publications
26.1K
Citations
417
Authors
276
Institutions
Publications per year
2017–2026
30
Variants
Horizontal Differentiation
Publications
239
1–5 of 239
Authors
417
- TM
4
h-index
- OR
4
h-index
- JT
3
h-index
- JJ
3
h-index
- UR
3
h-index
1–5 of 417
Institutions
276
University of California, Berkeley
Berkeley, United States
6 h-index
6 publications
832 citations
Centre for Economic Policy Research
London, United Kingdom
5 h-index
8 publications
393 citations
University of Hong Kong
Pok Fu Lam, Hong Kong
5 h-index
5 publications
221 citations
University of Bologna
Bologna, Italy
4 h-index
4 publications
216 citations
University of Nottingham
Nottingham, United Kingdom
4 h-index
6 publications
1.7K citations
UCLouvain
Louvain-la-Neuve, Belgium
4 h-index
8 publications
589 citations
Hong Kong University of Science and Technology
Hong Kong, Hong Kong
4 h-index
4 publications
139 citations
Auburn University
Auburn, United States
4 h-index
6 publications
92 citations
1–8 of 276
Venues
- SSRN Electronic Journal
Repository · 17 publications · 598 citations
15
h-index
- RePEc: Research Papers in Economics
Repository · 13 publications · 359 citations
11
h-index
- Journal of Industrial Economics
10 publications · 525 citations
10
h-index
- Marketing Science
9 publications · 1.1K citations
9
h-index
- Production and Operations Management
POMS · 8 publications · 820 citations
8
h-index
1–5