Concepedia

Pricing Adaptation

Pricing Adaptation is a strategic pricing approach within international marketing that modifies standard pricing structures to align with local market conditions, competitive dynamics, regulatory environments, and consumer purchasing power in specific export markets.

13

Publications

703

Citations

23

Authors

17

Institutions

Publications per year

2017–2026

2

Parents

Publications

13

The relationship between export assistance and performance improvement in Portuguese export ventures

Luís Filipe Lages, David B. Montgomery · European Journal of Marketing · 2005 · 186 citations · Full text

, , +13

Antecedents of international pricing adaptation and export performance

Carlos M.P. Sousa, Frank Bradley · Journal of World Business · 2008 · 133 citations

, , +14

Adaptation of Marketing Mix Elements in International Markets

Thomas L. Powers, Jeffrey J. Loyka · Journal of Global Marketing · 2010 · 69 citations

, , +12

Redesign of global supply chains with integration of transfer pricing: Mathematical modeling and managerial insights

Ramzi Hammami, Yannick Frein · International Journal of Production Economics · 2014 · 47 citations

, , +17

Legacy carriers fight back: Pricing and product differentiation in modern airline marketing

Tim Hazledine · Journal of Air Transport Management · 2010 · 43 citations

, , +16

1–5 of 13

Authors

23

  1. CM
    Carlos M.P. Sousa

    Durham University, United Kingdom

    3 publications · 191 citations

    3

    h-index

  2. FB
    Frank Bradley

    University College Dublin, Ireland

    2 publications · 165 citations

    2

    h-index

  3. TH
    Tim Hazledine

    University of Auckland, New Zealand

    1 publications · 43 citations

    1

    h-index

  4. JJ
    Jeffrey J. Loyka

    University of Alabama at Birmingham, United States

    1 publications · 69 citations

    1

    h-index

  5. JS
    John S. Hill

    University of British Columbia, Canada

    1 publications · 34 citations

    1

    h-index

1–5 of 23

Institutions

17

  1. University College Dublin

    Dublin, Ireland

    2 h-index

    4 publications

    330 citations

  2. Lone Star College Kingwood

    Houston, United States

    1 h-index

    1 publications

    69 citations

  3. Université Grenoble Alpes

    Saint-Martin-d'Hères, France

    1 h-index

    1 publications

    47 citations

  4. University of Alabama at Birmingham

    Birmingham, United States

    1 h-index

    1 publications

    69 citations

  5. Universidade Nova de Lisboa

    Lisbon, Portugal

    1 h-index

    1 publications

    186 citations

  6. Laboratoire des Sciences pour la Conception, l'Optimisation et la Production

    Grenoble, France

    1 h-index

    1 publications

    47 citations

  7. Budapest University of Technology and Economics

    Budapest, Hungary

    1 h-index

    3 publications

    33 citations

  8. University of Auckland

    Auckland, New Zealand

    1 h-index

    1 publications

    43 citations

1–8 of 17

Venues

  1. European Journal of Marketing

    EJM · 3 publications · 240 citations

    3

    h-index

  2. International Journal of Production Economics

    1 publications · 47 citations

    1

    h-index

  3. ACR North American Advances

    1 publications · 39 citations

    1

    h-index

  4. Journal of Air Transport Management

    1 publications · 43 citations

    1

    h-index

  5. Transportation research procedia

    TRPRO · 1 publications · 11 citations

    1

    h-index

1–5