Concepedia

Jeffrey J. Loyka

JJ

Statistics

Publications

2

Citations

97

H-Index

2

Active since

2007

Affiliations

University of Alabama at Birmingham(Current)

Lone Star College Kingwood

Jeffrey J. Loyka is an author at University of Alabama at Birmingham specializing in business, international marketing, and strategic marketing.

Publications per year

2007–2010

2

Publications

2

Adaptation of Marketing Mix Elements in International Markets

Thomas L. Powers, Jeffrey J. Loyka · Journal of Global Marketing · 2010 · 69 citations

, , +12

Market, industry, and company influences on global product standardization

Thomas L. Powers, Jeffrey J. Loyka · International Marketing Review · 2007 · 28 citations

, , +15

1–2 of 2