Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions Under Confucianism

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

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The Confucius connection: From cultural roots to economic growth

Geert Hofstede, Michael Harris Bond · Organizational Dynamics · 1988 · 4.4K citations

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“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

Jennifer Aaker, Angela Y. Lee · Journal of Consumer Research · 2001 · 1.2K citations

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Cultural roots of economic performance: A research noteA

Richard H. Franke, Geert Hofstede, Michael Harris Bond · Strategic Management Journal · 1991 · 526 citations

Management, International Business, Strategic Management +15