Concepedia

How to improve the promotion of Korean beef barbecue, bulgogi, for international customers. An application of quality function deployment

So‐Hyun Park, Sunny Ham, Min A Lee

Appetite · 2012 · 56 citations · 34 references

Concepts

ManagementFood ScienceMarketingInternational MarketingStrategic MarketingTotal Quality ManagementAnimal Product QualityFood QualityQuality Function DeploymentQuality StrategyService QualityService Quality ImprovementCustomer Quality PerceptionFood Quality ManagementFood Service QualityKorean CuisineMeat Quality EvaluationQuality UpgradingService Quality Deployment

References

34

The House of Quality

John R. Hauser · Harvard business review · 1988 · 2.3K citations

Engineering, Manufacturing Engineering, Quality Management +7

Integrating Kano's model in the planning matrix of quality function deployment

Kay Chen Tan, Xiaoxiang Shen · Total Quality Management · 2000 · 353 citations

Management, Industrial Engineering, Quality Management +12

Seafood from producer to consumer, integrated approach to quality

J. B. Luten, Torger Boerresen, J. Oehlenschlaeger · Developments in food science · 1997 · 315 citations

Agriculture, Fisheries, Food Science +10

What and how about quality function deployment (QFD)

C.P.M. Govers · International Journal of Production Economics · 1996 · 267 citations

Management, Operations Management, Quality Management +12

Evaluating QFD's use in US firms as a process for developing products

Abbie Griffin · Journal of Product Innovation Management · 1992 · 234 citations

Management, Project Management, Quality Management +7