Communications of the ACM · 2006 · 36 citations · 5 references
Social SciencesCommunicationSocial PsychologyColor TheoryPersuasionVisual CommunicationColor AppearanceColor DesignColor DiscriminationColor PerceptionColor RepresentationEmail CommunicationColor PsychologyCommunication Through ColorEmail EngagementEmail PersuasionEmail Style
Yes, if used correctly, it can excite and please, prompting recipients to respond as the sender intended---clicking a designated link or even buying something.
5
Effects of Color as an Executional Cue in Advertising: They're in the Shade
Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi et al. · Management Science · 1997 · 443 citations
Business, Marketing, Psychology +17
Investigating the effects of color
Ellen D. Hoadley · Communications of the ACM · 1990 · 68 citations · Full text