Dong-Seong Choi

Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents

Dong-Seong Choi, Jinwoo Kim · CyberPsychology & Behavior · 2004 · 673 citations

Business, Information Systems, Marketing +16

Designing emotionally evocative homepages: an empirical study of the quantitative relations between design factors and emotional dimensions

Jinwoo Kim, Joo-Eun Lee, Dong-Seong Choi · International Journal of Human-Computer Studies · 2003 · 228 citations

Arts, Design, Social Psychology +14

Heat-induced conversion of gingerols to shogaols in ginger as affected by heat type (dry or moist heat), sample type (fresh or dried), temperature and time

Mun Yhung Jung, Min Kyoung Lee, Hee Jeong Park et al. · Food Science and Biotechnology · 2017 · 60 citations · Full text

Agriculture, Biochemistry, Food Science +12

Inhibitory Activity of Berberine on DNA Strand Cleavage Induced by Hydrogen Peroxide and Cytochrome c

Dong-Seong Choi, S.K Kim, Mun Yhung Jung · Bioscience Biotechnology and Biochemistry · 2001 · 43 citations

Life Sciences, Biochemistry, Pharmacology +12

Toward the construction of fun computer games: Differences in the views of developers and players

Dong-Seong Choi, Hoyoung Kim, Jinwoo Kim · Personal and Ubiquitous Computing · 1999 · 39 citations

Social Sciences, Computer Science, Software Engineering +8