International Journal of Research in Marketing · 1995 · 57 citations · 14 references
Natural SciencesSupply Chain ManagementOptimizationStatisticsCluster DetectionClustered Data AnalysisPolymer Chain ConformationPrincipal Component AnalysisClustering
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Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 272 citations