Concepedia
Journal of Retailing and Consumer Services · 2003 · 192 citations · 65 references
Social SciencesPsychologySocial PsychologyPersuasionBehaviorConsumer SatisfactionCustomer SatisfactionImpression FormationAppropriateness EvaluationAppropriateness MeasurementPerceived Effectiveness
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The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations
Social Sciences, Psychology, Social Psychology +10
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations
Social Sciences, Psychology, Social Psychology +11
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
Social Sciences, Educational Measurement, Econometrics +15
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations
Social Sciences, Behavioral Sciences, Psychology +11
On the Evaluation of Structural Equation Models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations