Journal of Business and Industrial Marketing · 1991 · 18 citations · 0 references
ManagementStrategic ManagementStrategyDecision AnalysisDecision MakingStrategic Decision-makingDecision Making In OrganizationsExecutive Decision-makingManagerial Decision MakingMarket AnalysisResearch StrategyStrategic ThinkingAdministrative RanksAnalytical Decision-makingMarket Information Use BehaviorMarket Research Methodology
Discusses executive decision making and the importance of the broader use of market research throughout the management ranks. Looks at the opportunities and constraints between market research and decision‐making executives. Proposes an amalgamated and integrated effort to ensure the timely gathering and analysis of appropriate information to help make beneficial decisions.