LOGISTICS LEARNING CAPABILITY: SUSTAINING THE COMPETITIVE ADVANTAGE GAINED THROUGH LOGISTICS LEVERAGE

Abstract

Many firms now place emphasis on leveraging logistics capabilities as a source of competitive advantage. This manuscript suggests that the key to sustaining this competitive position is through adopting learning principles in logistics. As such, a logistics learning capability framework is presented, including the components of an effective learning‐based logistics organization. Research propositions, an in‐depth case study and implications are presented to further support the learning capability framework suggested and highlight the importance of learning in today's hypercompetitive global supply chain environment.