Identifying early adopters of new IT products: A case of Windows 95

Innovativeness, Novelty Seeking, and Consumer Creativity

Elizabeth C. Hirschman · Journal of Consumer Research · 1980 · 1.7K citations

Management, Marketing, Marketing Management +11

Innovativeness: The Concept and Its Measurement

David F. Midgley, Grahame R. Dowling · Journal of Consumer Research · 1978 · 1.5K citations

Management, Innovation Management, Organizational Behavior +8

Influence of Experience on Personal Computer Utilization: Testing a Conceptual Model

Ronald L. Thompson, Christopher A. Higgins, Jane M. Howell · Journal of Management Information Systems · 1994 · 750 citations

Business, Information Systems, Information Technology +11

Opinion Leaders and Opinion Seekers: Two New Measurement Scales

Leisa Reinecke Flynn, Ronald E. Goldsmith, Jacqueline K. Eastman · Journal of the Academy of Marketing Science · 1996 · 733 citations

Social Sciences, Social Psychology, Psychometrics +9

Methods of Measuring Opinion Leadership

Everett M. Rogers, David G. Cartano · Public Opinion Quarterly · 1962 · 539 citations

Social Sciences, Leadership, Sociology +7