Segmenting the international travel market by activity

Market Segmentation, Product Differentiation, and Marketing Strategy

Peter R. Dickson, James L. Ginter · Journal of Marketing · 1987 · 422 citations

Business, Economics, Marketing +10

The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences

Beverlee B. Anderson, Lynn Langmeyer · Journal of Travel Research · 1982 · 173 citations

Management, Marketing, Marketing Management +10

Hospitality and travel marketing

Ronald A. Nykiel · Tourism Management · 1990 · 173 citations

Management, Hospitality Management, Tourism Management +12

Stability of the Factor Structure of Leisure Behavior: Analyses of Four Communities

Doyle W. Bishop · Journal of Leisure Research · 1970 · 96 citations

Public Health, Behavioral Sciences, Behavior Analysis +9

A Typology of Outdoor Recreation Activity Preferences

John C. Hendee, Richard P. Gale, William R. Catton · The Journal of Environmental Education · 1971 · 72 citations

Natural Resources, Ecology, Environmental Education +10