Weighted least squares analysis for conjoint studies: The case of hybrid striped bass

Abstract

Weighted least squares approach for conjoint analysis was used to examine buyer preferences toward aquaculturally produced hybrid striped bass. Results showed that all markets prefer fillets, the restaurant market prefers a fish weighing around 2.5 lbs. while the retail and wholesale markets prefer a fish weighing around 2 lbs. and that for the retail market year-round availability is desirable.