On Controlled Linear Diffusions with Delay in a Model of Optimal Advertising under Uncertainty with Memory Effects

Optimal Advertising Policy under Dynamic Conditions

Marc Nerlove, Kenneth J. Arrow · Economica · 1962 · 1K citations

Social Sciences, Business Economics, Economics +14

Distributed Lags: A Survey

Zvi Griliches · Econometrica · 1967 · 709 citations

Computing, Computer Science, Distributed Systems +3

Distributed Lags and Investment Analysis

Paul Boschan, L. M. Koyck · Econometrica · 1956 · 652 citations

Social Sciences, Economics, Finance +10

An Operations-Research Study of Sales Response to Advertising

M. L. Vidale, Harry B. Wolfe · Operations Research · 1957 · 614 citations

Business, Marketing, Marketing Management +13

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Leonard M. Lodish, Magid M. Abraham, Stuart Kalmenson et al. · Journal of Marketing Research · 1995 · 461 citations

Business, Marketing, Marketing Management +14