International Business Review · 1998 · 21 citations · 44 references
BusinessBusiness EconomicsInternational BusinessCompetitive AdvantageExport ManagementInternational TradeExport ControlsExport MarketingExport PricingExport PromotionExport RegulationsFirm CapabilitiesExport BehaviorExport CapabilitiesExport Capability DevelopmentExport Performance DeterminantsExport Sales CapabilityFirm-level Export ParticipationService Exporting
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Problems and Strategies in Services Marketing
Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry · Journal of Marketing · 1985 · 2.4K citations
Problems and Strategies in Services Marketing
Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry · Journal of Marketing · 1985 · 1.1K citations