Optimal product rollover strategies

The Introduction and Performance of Store Brands

Jagmohan S. Raju, Raj Sethuraman · Management Science · 1995 · 567 citations

Business, Marketing, Marketing Management +9

New Product Development: The Performance and Time-to-Market Tradeoff

Morris A. Cohen, Jehoshua Eliasberg, Teck‐Hua Ho · Management Science · 1996 · 515 citations

Management, Strategic Management, Strategy +16

Managing New Product Definition in Highly Dynamic Environments

Shantanu Bhattacharya, Vish Krishnan, Vijay Mahajan · Management Science · 1998 · 224 citations

Management, Innovation Management, Strategic Management +16

Technology Selection and Commitment in New Product Development: The Role of Uncertainty and Design Flexibility

Vish Krishnan, Shantanu Bhattacharya · Management Science · 2002 · 204 citations

Management, Strategy, Technology Management +13

Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint

Teck‐Hua Ho, Sergei Savin, Christian Terwiesch · Management Science · 2002 · 192 citations · Full text

Management, Business Economics, Operations Management +14