19
Publications
1.4K
Citations
16
H-Index
1996
Active since
Wei Shi Lim is an author at National University of Singapore specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementGame TheoryMarket DesignEconomicsEngineeringMechanism DesignBusiness StrategyConsumer Research
Publications per year
1996–2022
19
19
Entry of Copycats of Luxury Brands
Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang · Marketing Science · 2016 · 132 citations
Luxury, Game Theory, Brand Strategy +24
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