Concepedia

Sarah Yini Gao

SY

Statistics

Publications

5

Citations

390

H-Index

5

Active since

2016

Affiliations

National University of Singapore(Current)

Singapore Management University

University of California, Los Angeles

Sarah Yini Gao is an author at National University of Singapore specializing in business, management, and market design.

Top concepts

BusinessEconomicsMarketingManagementMarket DesignConsumer ResearchEngineeringBrand StrategyBrand AwarenessLuxury Branding

Publications per year

2016–2022

5

Publications

5

Disruption Risk Mitigation in Supply Chains: The Risk Exposure Index Revisited

Sarah Yini Gao, David Simchi‐Levi, Chung‐Piaw Teo et al. · Operations Research · 2019 · 135 citations

Disruption Risk Mitigation, Engineering, Disruption Risks +19

Entry of Copycats of Luxury Brands

Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang · Marketing Science · 2016 · 132 citations

Luxury, Game Theory, Brand Strategy +24

On the Design of Sparse but Efficient Structures in Operations

Zhenzhen Yan, Sarah Yini Gao, Chung‐Piaw Teo · Management Science · 2017 · 58 citations

Mathematical Programming, Engineering, Dual Prices +23

The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare

Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang · Decision Sciences · 2016 · 48 citations

Consumer Uncertainty, Consumer Research, Antitrust +25

Optimal channel strategy of luxury brands in the presence of online marketplace and copycats

Sarah Yini Gao, Wei Shi Lim, Ziqiu Ye · European Journal of Operational Research · 2022 · 17 citations

Marketing, Interactive Marketing, Management +11

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