Hospitality education: the identity struggle

A General Theory of Marketing Ethics

Shelby D. Hunt, Scott J. Vitell · Journal of Macromarketing · 1986 · 2.6K citations

Theoretical Efforts, Customer Satisfaction, Positive Theory +9

In search of hospitality curriculum relevance for the 1990s.

W. Terry Umbreit · Hospitality & Tourism Educator · 1992 · 68 citations

Tourism Management, Culture, Hospitality Curriculum Relevance +8

Marketing Research and Knowledge Development. An Assessment for Marketing Management

Abel P. Jeuland, John G. Myers, William F. Massy et al. · Journal of Marketing · 1981 · 48 citations

Marketing Analytics, Knowledge Development, Management +5

Programmatic Issues in Undergraduate Hospitality Education

David V. Pavesic · Hospitality & Tourism Educator · 1990 · 20 citations

Tourism Management, Performance Studies, Undergraduate Hospitality Education +10

The General Education vs. Careerism Debate: Developing a Hospitality Education Perspective

Richard J. A. Wisch · Hospitality & Tourism Educator · 1991 · 15 citations

Tourism Management, Education, Hospitality +17