When in Rome? The Effects of Cultural Adaptation on Intercultural Business Negotiations

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

Social Sciences, Psychology, Social Psychology +14

The attraction paradigm

Behavior Therapy · 1972 · 4.1K citations

Social identity and intergroup behaviour

Henri Tajfel · Social Science Information · 1974 · 4K citations

Social Sciences, Social Psychology, Sociology +12

accommodation theory : optimal levels of convergence

Howard Giles · Medical Entomology and Zoology · 1979 · 485 citations

Natural Sciences, Mathematics, Optimization +4

Cross-Cultural Interaction: The International Comparison Fallacy?

Nancy J. Adler, John L. Graham · Journal of International Business Studies · 1989 · 421 citations

Social Sciences, Communication, Intercultural Communication +4