Evaluation and Program Planning · 1985 · 11 citations · 13 references
BusinessMarketingPsychologyConsumer BehaviorPsychometricsScale DevelopmentConsumer SatisfactionConsumer TheoryCustomer SatisfactionInternal ConsistencyRating Scale DevelopmentResponse Scale DesignRating Scale Content ValiditySatisfactionSatisfaction MeasurementScale ValidityValidity Scales
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