Communications of the ACM · 2003 · 634 citations · 10 references
BusinessManagement Information SystemsMarketingConsumer BehaviorE-commerce RetailingE-commerce SystemsBusiness-to-business E-commerceBusiness-to-consumer E-commerceE-commerce MarketingMobile CommerceTrust In Online RetailConsumer Trust In E-commerceCustomer Trust BuildingInitial TrustMobile Commerce MarketingTrust FormationTrust In Mobile Commerce
Gaining customer trust in m-commerce is a daunting process, extending from initial trust formation to continuous trust development---but it can be done.
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Batya Friedman, Peter H. Khan, Daniel C. Howe · Communications of the ACM · 2000 · 724 citations · Full text
Education, Political Communication, Information Retrieval +4
Keng Siau, Ee‐Peng Lim, Zixing Shen · Journal of Database Management · 2001 · 366 citations · Full text