Building customer trust in mobile commerce - Concepedia

Concepedia

Publication | Closed Access

Building customer trust in mobile commerce

633

Citations

10

References

2003

Year

Keng Siau, Zixing Shen

Communications of the ACM

Trust MetricCustomer SatisfactionMobile MarketingMobile CommerceDigital MarketingContinuous Trust DevelopmentInteractive MarketingInitial Trust FormationManagementBusinessConsumer ResearchTrustTrust ManagementTrust Management ArchitectureComputational TrustMarketingCustomer TrustMarketing Strategy

Abstract

Gaining customer trust in m-commerce is a daunting process, extending from initial trust formation to continuous trust development---but it can be done.

References

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Mobile Commerce Keng Siau, Ee‐Peng Lim, Zixing Shen Journal of Database Management Electronic MarketplaceFintechMobile MarketingMobile CommerceMobile Operating System	2001	364
Conceptualizing trust: a typology and e-commerce customer relationships model D. Harrison McKnight, Norman L. Chervany Customer SatisfactionBehavioral Decision MakingDigital MarketingTrust Management ArchitectureTrust Concepts	2005	183
EC-Trust (Trust in Electronic Commerce): Exploring the Antecedent Factors Raymond Keng Leong Fung, Matthew Lee Journal of the Association for Information Systems Trust MetricCustomer SatisfactionTrusted SystemDigital MarketingInteractive Marketing	1999	167
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A Trust Based Model of Buying Behavior in Electronic Retailing Paul G. Ambrose, Grace Johnson Journal of the Association for Information Systems Customer SatisfactionBehavioral Decision MakingDigital MarketingE-commerceTrust Management Architecture	1998	50
BUILDING CUSTOMER TRUST ONLINE Donna L. Hoffman, Tom Novak, Michell Dayana Blanco Peralta Trust MetricCustomer SatisfactionDigital MarketingInteractive MarketingTrust Management Architecture	1999	37

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