Initial Trust
Initial Trust is a psychological state in which a consumer, lacking prior direct experience with an online retailer, forms a willingness to rely on the perceived trustworthiness of the retailer based on initial cues such as website design, reputation, or third-party endorsements.
269
Publications
36.3K
Citations
661
Authors
384
Institutions
Publications per year
2017–2026
109
Parents
269
1–5 of 269
661
5
h-index
5
h-index
3
h-index
3
h-index
3
h-index
1–5 of 661
384

Huazhong University of Science and Technology
Wuhan, China
6 h-index
10 publications
381 citations
Florida State University
Tallahassee, United States
6 h-index
10 publications
5.4K citations
Hangzhou Dianzi University
Hangzhou, China
6 h-index
7 publications
1.5K citations
Shandong University of Finance and Economics
Jinan, China
5 h-index
9 publications
228 citations

UNSW Sydney
Sydney, Australia
5 h-index
9 publications
320 citations

University of Cincinnati
Cincinnati, United States
4 h-index
4 publications
2.7K citations

Drexel University
Philadelphia, United States
4 h-index
6 publications
707 citations

Shenzhen University
Shenzhen, China
4 h-index
15 publications
6.3K citations
1–8 of 384
JAIS · 8 publications · 639 citations
8
h-index
6 publications · 442 citations
6
h-index
5 publications · 761 citations
5
h-index
JMIS · 5 publications · 828 citations
5
h-index
5 publications · 735 citations
5
h-index
1–5