Initial Trust

Initial Trust is a psychological state in which a consumer, lacking prior direct experience with an online retailer, forms a willingness to rely on the perceived trustworthiness of the retailer based on initial cues such as website design, reputation, or third-party endorsements.

269

Publications

36.3K

Citations

661

Authors

384

Institutions

Publications per year

2017–2026

109

Authors

661

  1. DH
    D. Harrison McKnight

    Michigan State University, United States

    5 publications · 6.7K citations

    5

    h-index

  2. TZ
    Tao Zhou

    Hangzhou Dianzi University, China

    5 publications · 1.5K citations

    5

    h-index

  3. EK
    Eui-Jin Kim

    Seoul National University, South Korea

    3 publications · 90 citations

    3

    h-index

  4. TZ
    Tingru Zhang

    Shenzhen University, China

    3 publications · 1.3K citations

    3

    h-index

  5. PB
    Paul Benjamin Lowry

    Virginia Tech, United States

    3 publications · 550 citations

    3

    h-index

1–5 of 661

Venues

  1. Journal of the Association for Information Systems

    JAIS · 8 publications · 639 citations

    8

    h-index

  2. Journal of Computer Information Systems

    6 publications · 442 citations

    6

    h-index

  3. Journal of Retailing and Consumer Services

    5 publications · 761 citations

    5

    h-index

  4. Journal of Management Information Systems

    JMIS · 5 publications · 828 citations

    5

    h-index

  5. International Journal of Bank Marketing

    5 publications · 735 citations

    5

    h-index

1–5